Google Ads for contractors
More calls from homeowners who need your service. Each call costs less.
I build your landing pages, set up call tracking, and run your ads myself. You run your business. I keep the phone ringing.
One person. Zero handoffs.
Gavin
Founder & Ads Manager
I manage every account personally.
No junior employees. No offshore teams. No ticket systems. Text me at 7pm about wanting to target a new area. It's handled. Your account never leaves my desk.
I only work with contractors.
Roofers, HVAC, plumbers, electricians. I understand your seasonal patterns, your margins, and your customers. That focus is why this works.
Fast to launch. Faster to respond.
Your campaigns go live within days of signing, not weeks. And when you call or text me with a question, I pick up. No business hours, no waiting until Monday.
I can usually tell you why the last one failed.
Most accounts I open are running to a homepage, on keywords nobody vetted, with no way to tell which calls came from where. That isn't Google failing you. That's a setup problem, and it's the kind I fix.
Everything you need. Nothing you don't.
No setup fees. No hidden charges. One price for the full stack. Ads, pages, tracking, reporting, and lead delivery.
Google Ads Management
Campaigns targeting homeowners actively searching for your service in your area. Not just clicks. Calls from people ready to hire.
Custom Landing Pages
Purpose-built pages that turn ad clicks into phone calls. Not your homepage with a contact form buried at the bottom.
Call Tracking
Every lead tracked to the ad that generated it. No more guessing where your calls come from.
Weekly Reports
What's working, what's not, what I'm doing about it, and what your competitors are running. Plain English, no jargon, and nothing waits for the report.
Lead Delivery
Every form lead sent to you the moment it lands. Anything from an email notification to full CRM integration, set up around whatever helps you respond quicker.
Local Services Ads
If you qualify, I set up Google Guaranteed ads that appear above regular search results. You only pay when a homeowner actually contacts you.
Campaigns live in days, not months.
Most clients see their first qualified leads within two weeks of signing.
One
We talk
Book a call. I'll look at your current ads, or your competitors', and show you exactly where the opportunity is. 20 minutes, no pressure.
Two
I build everything
Landing pages, call tracking, campaign structure. You keep running your business while I get your ads dialed in.
Three
Your phone rings
Within the first two weeks, qualified leads start coming in. I'm in there every week optimizing and you see exactly what your money is doing.
Setting it up is the easy part.
Google Ads drifts. Competitors change their bids, new search terms show up, and what's working today won't be by October.
What happens every week
Blocking the searches that waste money
“Furnace repair” is a customer. “How to fix a furnace yourself” is someone who will never call you. Both cost you money until one gets blocked.
Your costs move when you're not looking
A click isn't a price tag, it's an auction. Someone new starts bidding in your area and what you paid last month stops being what you pay this month. Nobody sends you a notice. Adjusting for that is most of the job.
Making the same budget go further
Google charges you less per click when people like your ads. Every headline that beats the last one lowers what you pay for the same spot. That compounds. A one-time setup doesn't.
Catching problems the same day
My systems check every account each morning. A tracking break or a spend spike gets fixed before you'd have noticed.
“Most of it is invisible when it's working. You don't notice an oil change. You notice a seized engine.”
Your competitors are overpaying for leads.
A poorly built contractor campaign burns $200 to $400 on every lead it produces. Broad keywords, homepage traffic, no tracking to tell you which half is working. Built properly, that usually lands between $80 and $150.
Target cost per qualified lead
$80–150
With the right campaign structure, call tracking, and a page built to convert.
$200–400
What a poorly built campaign pays per lead
1–2 wks
Typical time to see your first qualified leads
Your phone rings in 30 days or you don't pay.
I'll build your landing pages, set up call tracking, manage your Google Ads daily, and send you a weekly report. Your phone's going to be ringing within 30 days of your campaigns going live. And if it's not, your first month is on me.
No contract means you can cancel anytime. No 30-day notice, no exit fee, no hassle. If I'm not delivering value, you shouldn't be paying.
Common questions
Two different questions, really. Against a bigger agency: your ads are live this week instead of next month, and when you text me I answer. No ticket system, no account manager splitting attention across twenty clients. Against someone cheaper: ask how many accounts they're carrying. The low-cost end of this business runs on volume, usually thirty or forty per person, which works out to a login every few weeks and an automated report. I keep my list in the single digits on purpose. Either way the risk sits with me. No leads in 30 days and your first month is on me.
You can, and it'll give you decent generic advice. Knowing what to do and having it done are different problems though. It won't build your landing page, set up your call tracking, check the account every morning, or notice that Google has quietly started showing your ad to people searching for jobs at your company. AI is a tool I use constantly, and it's a big part of why one person can do what usually takes a team. But you'd be learning on your own ad spend, and that's the expensive way to find out.
First qualified leads usually land within two weeks of going live, and you should see a clear improvement by day 30. I ask for 90 days before you judge the whole thing, because that's how long it takes to gather enough data to really dial in the targeting and the bidding. Leads come early. Getting the cost per lead down is the part that keeps compounding after that.
Almost none. You answer your phone when it rings and give me 2 minutes of feedback on lead quality once a week. I handle everything else.
No. I limit how many contractors I take on in the same trade and area. I won't run ads for two roofers fighting over the same postal codes. That would be a conflict of interest.
Yes, you pay Google directly for your ad spend. My fee covers the rest. Campaigns, landing page, tracking, and weekly optimization.
You stop paying, I stop managing. No penalties, no fees, no guilt trip. All your campaign data stays in your account, and if you want the landing page files I'll send those over too. I'd rather earn your business every month than lock you in.
Ready to stop wasting ad spend?
Book a call. I'll look at your current setup, show you where the opportunity is, and tell you exactly what I'd do differently. 20 minutes, no pressure.
Or text me at (226) 280-5723 · email gavin@adclaw.ca