Resources
Straight answers on getting more work through Google, written for the person who owns the business and does not have time to become a Google Ads expert.
Guides
Are Google Ads Worth It? How Contractors Can Run the Numbers
Google Ads is worth it for some contractors and a waste for others. Here is the arithmetic that tells you which one you are, plus when to say no.
10 min read
Google Ads Bid Strategy: How to Choose One and When to Change It
How to pick a Google Ads bid strategy, what each one optimizes for, and why your conversion volume decides the answer more than the dropdown does.
13 min read
Google Ads for Small Business: What It Costs and What It Takes
What Google Ads really costs a small business, how long it takes to work, and how to tell before you spend a dollar whether it suits your business at all.
15 min read
Google Ads vs SEO for Contractors: Which One Books Work Sooner
An honest comparison of Google Ads and SEO for contractors: how long each takes, what happens when you stop paying, and how to split a limited budget.
11 min read
Google Local Services Ads for Contractors: What They Are and When to Use Them
Local services ads bill you per lead, not per click. What they cost, who qualifies in Canada, how Google ranks them, and when search ads win.
12 min read
How Much Do Google Ads Cost for Contractors? Clicks, Leads and Jobs
Google Ads costs come in three layers: cost per click, cost per lead and cost per job. Published benchmarks, billing rules, and how to check your own trade.
15 min read
How to Get Electrical Leads Without Drowning in Call-Outs
Where electrical leads come from, what each channel costs, and how to stop cheap call-outs eating the budget that should buy panel upgrades.
8 min read
How to Get Garage Door Leads: Repair, Installs, and Trust
Where garage door repair and install leads actually come from, why trust is the real conversion problem in this trade, and how to stop repair eating installs.
12 min read
How to Get HVAC Leads All Year, Not Just in the Spike
Where HVAC leads come from, what they cost in Ontario, and how to spend across a season that swings from January panic to April silence.
16 min read
How to Get Landscaping Leads (And More Hardscaping Jobs)
The problem with landscaping ads is not lead volume, it is lead mix. How to buy design and build work instead of mowing calls, and what controls it.
12 min read
How to Get Painting Leads: A Guide for Painting Business Owners
Where painting leads come from, what they cost in Canada, and why your quote-to-close rate matters more than the channel you buy them from.
6 min read
How to Get Pest Control Leads That Turn Into Contracts
Where pest control leads come from, why the pest in the search changes what a lead is worth, and how to plan for a calendar that rotates.
15 min read
How to Get Plumbing Leads: A Straight Answer for Contractors
Where plumbing leads really come from, what each channel costs, and why answering the phone beats every clever tactic. Written for owners.
11 min read
How to Get Roofing Leads: What Each Channel Costs
Every real source of roofing leads for an Ontario contractor, what each one costs, and where each one breaks. Published benchmarks, no shortcuts.
18 min read
How to Get the Google Guaranteed Badge (Now Google Verified)
Google Guaranteed is now Google Verified and the money-back guarantee is gone. What Canadian contractors need to qualify, and how long it takes.
6 min read
Local Services Ads vs Google Ads: Which One Should You Run?
Local Services Ads charges per lead. Google Ads charges per click. Here is how the two actually differ, and which one fits your trade.
11 min read
Why Are My Google Ads Not Working? A Contractor's Diagnostic Guide
Your ads are running, the money is going out, and the phone is quiet. How to tell which of three very different problems you actually have.
14 min read
Where we work
Google Ads Management in Hamilton and Southwestern Ontario for Contractors
Google Ads management for contractors in Hamilton, Kitchener, London and Windsor. What is different about running ads in this corridor, and what it costs.
7 min read
Google Ads Management in Mississauga and the GTA for Contractors
Google Ads for home service contractors across Peel, York, Halton and Durham. The GTA is 25 municipalities, and running one campaign over all of them is costly.
9 min read
Google Ads Management in Ottawa for Home Service Contractors
Google Ads management for Ottawa contractors. The Quebec border, bilingual search, and a longer winter, handled by one person who does only this.
6 min read
Google Ads Management in Toronto for Home Service Contractors
A PPC agency in Toronto built for home service contractors. What makes the GTA market hard, where ad budgets leak, and who I turn away.
8 min read
