Terms of Service

Overview

These Terms of Service (“Terms”) govern your use of the AdClaw Digital website (adclaw.ca) and any services provided by AdClaw Digital, a sole proprietorship operated by Gavin Sevastian, based in Toronto, Ontario, Canada.

By using this website or engaging our services, you agree to these Terms.

Services

AdClaw Digital provides Google Ads management for Canadian home service contractors. Our services include:

• Google Ads account audit and campaign management
• Google Local Services Ads setup and management (when eligible)
• Custom landing pages designed for lead conversion
• Call tracking and lead attribution
• Weekly campaign optimization and reporting
• Google Business Profile optimization

We partner with one contractor per trade per service area. Work outside the agreed scope will be discussed and agreed upon before any additional costs are incurred.

Pricing and Payment

Management fees are billed monthly in advance via Stripe. The fee covers all services listed above. Your Google Ads spend is separate. You pay Google directly for ad clicks through your own account.

Management fees are discussed and agreed upon during your strategy call. We will give at least 7 days' notice before any fee change takes effect.

We do not store your credit card information. All payment data is processed securely by Stripe.

No Contract. Cancel Anytime.

All engagements are month-to-month with no minimum term. Either party can end the engagement with 7 days' written notice (email or text). When you cancel:

• No further management fees are charged
• No cancellation penalties or exit fees apply
• You keep all campaign data and can request your landing page files within 14 days
• Your Google Ads campaigns continue running under your own account unless you pause them yourself or ask us to pause them before we hand off access

Performance Guarantee

We stand behind our work with two guarantees:

1. 30-day guarantee: if you are not receiving qualified leads (tracked phone calls or form submissions from homeowners in your service area) within 30 days of your campaigns going live, we will refund your first month's management fee in full.
2. 90-day guarantee: if after 90 days of active management your cost per lead hasn't improved compared to before we started, we will refund all management fees paid during the 90-day period.

Specific lead volumes, cost-per-lead numbers, and revenue outcomes depend on your market, competition, seasonality, ad budget, and how quickly you respond to leads, all factors outside our control. The guarantees above are the specific commitments we make. You keep the landing page and all campaign data regardless of whether a refund is issued.

Your Responsibilities

For us to deliver results, you agree to:

• Grant admin access to your Google Ads account within 3 business days of signing
• Provide accurate business information (services, service areas, ideal customer)
• Answer your phone during business hours and return missed calls from leads within 30 minutes
• Provide brief lead quality feedback once per week
• Be available for monthly check-in calls and additional calls during the first month

Data Ownership

Your Google Ads account, Google Analytics, and Google Business Profile are yours. We operate inside your accounts as an authorized manager. We never own or control them. All campaign data, conversion history, and performance metrics belong to you.

Landing pages we build are hosted on our infrastructure. If you cancel, you can request the page files and we'll send them within 14 days.

Our tools, automation systems, reporting templates, and methods remain our intellectual property.

Case Studies

By engaging our services, you grant permission for us to reference the results of our work together in our marketing (website, social media, sales conversations, and case studies). By default, we reference your trade and general area only (e.g., “a roofing contractor in the GTA”) without using your business name.

We will ask for separate consent before using your business name, logo, or a direct quote. You can revoke case study permission at any time by emailing us. Revocation applies going forward; previously published materials remain.

Confidentiality

Both parties agree to keep each other's business information private, including ad data, strategies, pricing, customer information, and financials. We will not share your account data or results with competitors or any third party without your written consent. These obligations continue for 12 months after the engagement ends.

Limitation of Liability

AdClaw Digital is not liable for indirect or consequential damages, including lost profits or business interruption. Our total liability for any claim is limited to the management fees paid in the 3 months preceding the claim.

We are not responsible for: missed calls from leads, Google Ads policy or platform changes, outages at third-party services (Google, hosting providers, call tracking platforms), or results affected by failure to fulfil the responsibilities listed above.

If you provide content, images, trademarks, or claims for use in ads or landing pages, you confirm you have the right to use them and agree to hold us harmless from any issues arising from that content.

Independent Contractor

AdClaw Digital operates as an independent contractor, not as your employee, partner, or agent. This relationship does not create an employment or partnership arrangement.

Website Use

The content on this website is provided for general information purposes. While we make reasonable efforts to keep information current and accurate, we make no warranties about the completeness or accuracy of the content. Results described on this site are based on real client outcomes but are not guaranteed for every engagement.

Changes to These Terms

We may update these Terms from time to time. Changes will be posted on this page with an updated date. Continued use of our website or services after changes are posted constitutes acceptance of the revised Terms.

Governing Law

These Terms are governed by the laws of the Province of Ontario and the federal laws of Canada applicable therein. Any disputes will be resolved through the courts of Ontario.

Contact

Questions about these Terms? Email gavin@adclaw.ca. We respond within 24 hours on business days.

Privacy

For information about how we collect, use, and protect your personal information, see our Privacy Policy.